December 19, 2020 – Dubai – In the spirit of the giving, Sweetheart Kitchen chefs and team partnered up with HORECA Trade, Hotpack, MH Enterprise, Al Rawdah, Coke, and NRTC to launch the Driver Meal Program and distribute over 300 meals to delivery drivers in Dubai. Each meal will include biryani, fruit cups, and water.
“It has been a hard year for many, and we believe it has been the hardest on the delivery drivers that spend their days on the roads making sure we live more convenient lives,” said Adib Samara, VP Global Brand and Marketing at Sweetheart Kitchen.
“Customers often don’t realize the challenges that come with demand growth and the difficulties that many of these drivers are facing on a daily basis. In addition to the road safety issues, the long working hours, and the weather challenges, the delivery profession can be physically and mentally trying,” Samara continued.
To thank Dubai’s delivery drivers for their hard work and commitment to the food services industry, Sweetheart Kitchen prepared over three hundred meals to be distributed to the company’s aggregator drivers. Any driver who wishes to have a meal in between his shift is also included in the social program. The meal distribution initiative ensured that all safety standards are met and that the process falls in line with Municipality and Food Department protocols.
This will be the first of many initiatives under Sweetheart Kitchen’s Driver Meal Program. More F&B outlets will be taking part of it to be able to expand the reach and show further support to the front-liners that play a significant role in these businesses’ growth. These collaborations are a reflection of how local businesses are coming together in unity for the greater good of lending a helping hand to their communities.
This isn’t the first giving initiative carried out by the ghost kitchen; in April 2020, Sweetheart Kitchen collaborated with Hala Dubai Taxi to give out 500 three-course meals to captains that were severely affected by the pandemic. This initiative came following the natural significant decrease in demand for public transport, with restrictions remaining in place to reduce unnecessary movement around the city.