The Celebrity Craze Virtual brands have been gaining popularity, especially with celebrities. Everybody from Mario Lopez to Pauly D have jumped in on the craze. What exactly is a virtual brand? It's a new(ish) concept that takes advantage of the…

Despite the struggles of Corona and the new reality that has impacted all our lives, the Sweetheart Kitchen team has been working around the clock to launch our 4th Kitchen in Dubai, servicing the Dubai Marina. In addition, the team…

Sweetheart Kitchen launches 4 new brands as it takes its portfolio to 28 Brands. These new brands are High Steaks, serving a wide selection of Philly Cheese Steaks, Chicken Little that serves Fried Chicken Sliders, Slider Trifecta serving Beef Sliders,…

Sweetheart Kitchen launches its 3rd kitchen in Kuwait and its 6th in the Region with its latest investment in Kuwait City. With the new launch, the team has introduced a new recipe for Chicken Strip Joint that is mouthwatering and…

Sweetheart Kitchen launches its 2nd kitchen in Kuwait and its 5th in the Region with its latest investment in Hawally. With the launch of the second Kitchen, we also launch a new brand called Fatayer Nation, offering a wide selection…

Sweetheart Kitchen is proud to announce its first Kitchen outside of Dubai, launching its first branch in Kuwait in the Ardiya neighborhood. This will be the first of many kitchens to open in Kuwait, a very strong foodie city. With…

We are happy to announce the launch of our new Kitchen in Al Warqa, servicing Mirdif, Al Warqa, International City, Muhaisnah, and surrounding neighborhoods! With the launch of the new kitchen, we also introduce a new sandwich brand: ‘Wich Way.…

We are happy to announce the launch of our new Kitchen in Al Quoz, servicing Downtown Dubai, DIFC, Business Bay, City Walk and the surrounding neighborhoods! With the launch of the new kitchen, we also introduce a number of new…

Peter Schatzberg moved to Dubai in January 2019 with a mission to positively transform the food delivery industry. He wanted to redefine the way customers experience and trust food for delivery. Peter, who had previously created several food businesses in…

We are proud to introduce the region’s first Private Label Multi Brand Virtual Kitchen today as we launch in Al Barsha, Dubai. The kitchen will serve the surrounding neighborhoods and extend its reach to JLT, Dubai Marina and JBR. Launching…